Internet Changes Everything

Consumer concern about online security is increasing

This quote below from an article on the volume of phishing attacks over the last few months validates an emerging trend that consumers are becoming more concerned about online security rather than the reverse.

Providers of online services, particualry banks and online shops will need to look for other and better ways to authenticate customers, or risk loss of customer loyalty.

Billions of "phishing" e-mails sent monthly

"The phenomenon is weighing on consumer confidence in e-commerce, anti-fraud firm Cyota said.

According to a recent Cyota survey of online bank account-holders, 74 percent said they were less likely to shop online due to the threat of phishing attacks."

May 6, 2004 at 12:30 PM in @ My Views @ | Permalink | TrackBack (31) | Top of page | Blog Home