Internet Changes Everything

Estimating RSS Readership: One Suggestion

An important piece from Amy's blog, and it identifies the missing MIS that RSS feeds will require to provide evidence of viability and business casing, before business will ever get serious about RSS.

Estimating RSS Readership: One Suggestion: Contentious Weblog

RSS feeds are undoubtedly becoming an increasingly popular way for people to keep up with what's new online. But just how popular are they becoming? That's an important and tricky question.
Some recent articles and weblog entries have been touting the popularity of RSS feeds. These are great, and I'm happy to see them. However, I think there's an important part of the puzzle missing from this enthusiasm: How might publishers figure out how many people are really accessing their content via RSS?
I think we need a statistical guideline that could help publishers make a rough estimate of RSS readership: average polling interval. So far, I haven't seen anything quite like this, and it's possible this may not be a good idea, but I suspect it might help.

March 15, 2004 at 08:08 AM in Blogging & feeds | Permalink | TrackBack (27) | Top of page | Blog Home