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February 28, 2004

Emerald 2003 Usage Statistics Speak Volumes

Managing Information News

Emerald statistics reveal the top five subject areas researched by its customers during 2003 were innovation, organization, knowledge management, as well as marketing and business intelligence. The article downloaded most often from the Emerald database was "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing" by Christian Gronroos and published in Management Decision.

Emerald, the leading international management and information science publisher, released its 2003 usage statistics, which show more than 7 million articles were downloaded from its database, Emerald Fulltext. The number reflects an eleven percent increase over 2002 for the same 12 month period.

"We believe information professionals will find our statistics a critical tool for evaluating and planning their service subject coverage", said Gill Crawford, Head of Corporate Communications for Emerald. "The shear volume of downloads lends a high level of confidence that our usage statistics can spot trends and help our customers stay ahead of the curve."

The usage statistics are also valuable indicators for journal editors and members of the research community. Authors wishing to write articles for 2004 publication will benefit from focusing their efforts on innovation, organization, and knowledge management, as well as marketing and business intelligence topics. Researchers looking for areas to investigate will be well served to consider the hot topic areas to ensure their findings yield useful results with immediate insights.

Reflecting Emerald's international customer base, top usage came in from Malaysia, Australia and the UK, lending a global perspective to the statistics and subject interest areas.

The top-ranking article in the Emerald database for 2003 was "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing" by Christian Gronroos. It was published in Management Decision, which ranked number one among all journals in 2003. The article can be viewed at:
www.emeraldinsight.com/10.1108/00251749410054774

February 28, 2004 at 12:47 AM in Knowledge Management | Permalink | TrackBack (7) | Top of page | Blog Home