Internet Changes Everything

Belinda Stronach hs an opportunity to learn from Deans mistakes

Stronach can learn from Howard Dean following the launch of her internet site. Internet is not a strategy in and of itself. Its a tool, albeit a powerful one, but it must reflect the overall strategy of the Stronach campaign.

It is all to easy to get carried away in the design of a web site, and the result might look great, and resonate with the audience, but in this case Stronach is an unknown (just like Dean). So the web site will create an impression, and then later when people see her on television, the reality had better match up with the original impression.

This is what did the Dean campaign in; when he started campaigning in Iowa, and people saw him nationally for the first time, even before "the shriek", he came across as awkward, and not the smooth articulate leader which the web site presented.

So when I look at www.belinda.ca I have to admit my impression is somewhere between Martha Stewart, and Niglella Lawson. The Stewart metaphor is unfortunate, but compare the sites for yourself. Secondly, this is a play on her as a woman, and her personality .... so I have never met or even seen her, but that will be the true test when we all see her regualrly on television.

February 22, 2004 at 01:46 PM in @ My Views @, Politics | Permalink | TrackBack (9) | Top of page | Blog Home