Internet Changes Everything

Business Models

In its heyday, internet was credited about dramatically changing everything, and in particular business models and how business operate. One aspect of that has been shown to be false - business still has to make money, and the concept of merely getting millions of users to your site, doesn't guarantee profits. Examples are etoys.com & next card. Both had great sites, but they had something else in common; they didn't realise that when customers click to recieve something, they expect to receive it, and in fact through internet, expect to receive it even faster. The concept of fulfilment led leaders to realise that a commercial internet site means much more than a set of nicely put together web pages. The web site must fit with the business model, and with the business operation.

The implications are enormous for this conclusion. The assumption that most people have following the dot com crash is that internet failed. In fact the opposite is true because those companies who failed to realise that internet changed everything ensured their failure. This is particularly true with traditional companies. if they do not embrace internet and re-tool their operation around internet, they will not survive. This is my fundamental premise … internet changes everything, and I am going to explore this.

July 13, 2003 at 07:09 PM in @ My Views @, Business Models | Permalink | Top of page | Blog Home